Ooredoo leverages Microsoft AI to transform fan engagement

Ooredoo, one of the region’s largest ICT providers, announced the launch of a new Sports conversational AI in partnership with Microsoft ‘Ooredoo Sports’ at the recently held Microsoft AI Summit.

Ooredoo Sports will transform Fan engagement or many different sports events leveraging Microsoft Artificial Intelligence and Augmented Reality Technologies. Ooredoo Sports will go live June 2019 supporting the participation of Qatar National Team in Copa America, Ooredoo Sports will provide a full set of features through a unique Conversational AI experience where the fans will be able to engage and receive information of every game, favourite team and player.

Speaking of the partnership with Microsoft, Yousuf Abdulla Al-Kubaisi, Chief Operating Officer, Ooredoo, said: “We are highly aware of our subscribers’ increasing digital needs, seeking the most up-to-date technology and innovations, especially during major sporting events, such as Copa America and others. Ooredoo aims to provide a unique customer experience and to do this, we must be agile and prepared for transformation and development. Having a partner such as Microsoft on our side empowers us to stay ahead of the game with technology solutions, and enables our customers across our global footprint to access and enjoy what the internet has to offer in a way that is personal and unique to them. We are delighted to be partnering with Microsoft and look forward to the exciting future of AI and Augmented Reality.”

“Technology is unlocking innovation in the sports industry by offering the potential to draw fans closer and reinvent their experiences,” said Lana Khalaf, Country General Manager, Microsoft Qatar. “Ooredoo’s effort in harnessing the power of AI and Augmented Reality reflects how digitisation can enhance fan engagement. Microsoft’s mission is to empower every organisation and individual to achieve more and we are proud to be chosen as a partner by Ooredoo in this journey.”

Oreedoo’s announcement is in continuation with significant investment being made into its networks to ensure seamless connectivity that caters to customers’ growing digital requirements.