Leading communications company Ooredoo has announced it will be deploying Cisco Mobility IQ to create new services and value, and superior user experiences for its customers.
First unveiled at Mobile World Congress 2015, Cisco’s Mobility IQ enables operators to simplify how data gathering, analytics, and intelligence work. Utilizing Cisco Mobility IQ, Ooredoo will be aware of what’s happening on its network and business premises at all times. With these insights, Ooredoo will be able to optimize network performance as well as use real-time insights from user activity to provide an excellent, consistent service.
Ooredoo will work with Cisco to develop new insights and innovations using Mobility IQ, generating better understanding of the incredible performance of the Ooredoo Supernet and enhancing the value delivered to consumer and business customers. Ooredoo holds a leadership position in “Internet of Things” (IoT) and Machine-to-Machine solutions in Qatar and across its footprint, and Cisco’s solution will provide important network insights in support of its efforts in this area.
Highlights/Key Facts:
- The Middle East and Africa (MEA) is forecast to witness world’s fastest growth rates for mobile data traffic by 2019, increasing 15-fold, according to the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast, 2014-2019. Within the evolving mobile market lies a wealth of data, encompassing data on network performance as well as data on user activity. Lucrative new business models await those who can effectively mine this data.
- Cisco Mobility IQ is the industry’s first and most complete cloud service that unifies and harnesses visual network knowledge, is a breakthrough mobility software-as-a-service analytics solution that unlocks the power of visual network knowledge and drives unparalleled business outcomes for service providers. It combines data from Wi-Fi, 3G, and LTE network activity for real-time visibility into the network, user, and business intelligence.
- Examples of how Ooredoo will be able to generate value from Cisco Mobility IQ include:
- With Qatar hosting several major upcoming major sports events including the 2022 FIFA World Cup, the benefits of Mobility IQ for Ooredoo for retail, hospitality and entertainment / sports venues will be significant. For example, Ooredoo will be able to measure visitor footfall, dwell times, shopping patterns and repeat visits at venues and outlets and gather insightful information such as how guests are using the network in select venue locations and how crowds are being managed during events.
- In the hospitality sector, business customers will be able to deploy Mobility IQ to assess when food and beverage traffic is declining to trigger promotions, monitor dwell time to manage staffing needs and receive alerts when VIP guests enter the premises, among other activities.
- For the retail market in Qatar, Ooredoo’s business customers will also be able to measure footfall and average dwell times during holidays or special events, as well as analyze traffic patterns for more efficient signage placement.
Executive Quotes:
Sheikh Nasser bin Hamad bin Nasser Al Thani, Chief New Business Officer: “Ooredoo is a leader in network performance and we continue to improve and enhance the Ooredoo Supernet in order to deliver a superior Internet experience for our customers. The Supernet delivers Wi-Fi, mobile broadband including 4G and 4G+, and fibre services to enrich the lives of our customers, and, by deploying the Cisco Mobility IQ solution, we will be able to maximize the business intelligence generated through its everyday operation. As well as enhancing our levels of service, we will be able to share this information with companies and organisations across Qatar, in order to enable them to excel in their activities.”
Mohammad Hammoudi, General Manager, Cisco Qatar: “We applaud Ooredoo for leading the way for service providers not just in Qatar but throughout the Middle East region and taking a great leap forward by using Mobility IQ to transform its network and deliver new business benefits and innovations to its customers. Ooredoo and its customers now have a powerful new solution that will help them to manage, analyze and utilize their data more effectively, optimize service delivery, as well as enhance the customer offering in Qatar and beyond.”
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