Award-winning agency UM MENA, today announced the launch of UM Sports in Doha; a specialized dedicated sports unit dedicated to connecting brands to Qatar’s sporting audiences.
UM Sports, which is the first unit of its kind, leverages UM’s extensive sports experience to provide unique, tailored opportunities to clients. UM Sports offers clients consultancy for sports sponsorships and other activations by combining the extensive expertise of its sport media specialists with proprietary data and measuring tools to maximize value. Since UM’s establishment in Qatar in 1994, the agency has been trusted by some of the strongest brands in the country including Ooredoo, Qatar Financial Centre and Aspire.
“Sport brings us together like few other activities can, making it a very powerful vehicle for brands to reach and connect with their audiences,” said Simon Bowthorpe, Managing Director, UM Qatar. “UM Sports has the industry expertise, local knowledge and global network. This enables us to support organizations across markets with crafting an effective strategy for increasing brand value and delivering a high return on investment.”
UM’s office in Qatar has helped many clients in the sporting field successfully gain visibility and promote their brand, including Aspire, the Qatar 2015 World Men’s Handball Championship, Ooredoo Group – Paris Saint-Germain F.C., the Emir Cup 2015 and Al Kass. As an emerging global sports hub, Qatar has developed an array of first class sport facilities and hosted world championships in handball, boxing and swimming. Over 80 sporting events on a regional and international level have taken place last year or will take place in 2016. In the lead up to the World Cup 2022, Qatar will host the World Gymnastics Championship as well as the IAAF World Championships in 2019.
“Qatar provides great opportunities to organizations looking to capitalize on its status as a dynamic sports hub with global visibility,” said Jihad El Rassi, UM Qatar. “UM Sports is part of UM’s drive to proactively connect brands to high-value sports opportunities that provide measurable results.”
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